Rerun - When Landing Pages Go Bad

Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it's incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess?
Presenting the target profile mistakes we make and how to get around them quickly and efficiently. And create a landing page that attracts the clients we want.