EPISODE · Apr 15, 2026 · 53 MIN
Resales, Recaptures & Referrals
from Aviation Marketing Hangar Flying · host Paula Williams
In this session, I focused on one of the most profitable but least glamorous parts of marketing in aviation: resales, recaptures, referrals, and subscription-style thinking. In a small industry like ours, the first transaction is rarely the whole story. The real value comes from building relationships that lead to repeat business, referrals, and long-term [...]
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Resales, Recaptures & Referrals
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