Research Reveals How Many Marketers Are Using AI

We’ve all heard the hype about AI, but what’s actually happening behind the scenes? In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop. Key takeaways: Only 17% of marketing teams have fully integrated AI into their workflows. 65% of marketers say research and ideation are still the most time-consuming tasks. You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns. Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2. AI is best used as a co-pilot, not the sole driver of your content strategy.Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.LINKS:Writer.comAI Report from WriterState of Data 2025Report of the Register of CopyrightsWATCH THE FULL EPISODE HERE -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.