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Research suggests consumers are far more swayed by UGC than influencers

EPISODE · Jun 8, 2023 · 4 MIN

Research suggests consumers are far more swayed by UGC than influencers

from Comms Dart · host Thumos

Welcome to the Thumos Podcast, your ultimate guide to the latest updates and captivating stories in the world of media and technology. Join us every week as we explore the technological power shifts that are shaping our world. Don't forget to hit that subscribe button to never miss an episode, and visit us at thumos.uk to stay up-to-date! In today's episode, we'll cover a new report which suggests consumers are far more swayed by User Generated Content than by influencers, a new report on the state of B2B marketing by LinkedIn, highlights from the recently released Commtech Report and Salesforce's Marketing AI research.

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Research suggests consumers are far more swayed by UGC than influencers

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