Research the needs, not the roadmap with Preeti Talwai

Researching products that do not yet exist requires looking beyond the technology itself. In this episode of The Curiosity Current, UX Research Leader and Product Strategy Advisor, Preeti Talwai, discusses how researchers can anchor early-stage work in enduring human needs, separate the experience from the technology enabling it, and measure impact even when a product never launches. She also shares why AI should augment rather than shortcut qualitative research and how teams can move faster by changing the way insights are delivered.