Research Your Customer on Facebook Insights

On today’s show we have a look at some places you can research your customer. We have looked at some of the factors that you look at in order to define who is your customer. So, we looked at demographics as to where they are and what their ages and female or male gender etc. as well as we looked at the geographics. Today, we are looking at social media as a lot of them have insights specially Facebook has quite a large number of members. Facebook is trying to get you to do advertising with them. For example at Facebook so they'll give you lots of insight in your business account. This is the way that you research your customer and decide who you want to market to in the end and who wants your wrinkle cream. So for example, if course you want someone who has 100,000 salary; was a corporate woman who is too busy to go and find a wrinkle cream and is quite happy to have a monthly subscription for wrinkle cream at $30 a month then Facebook can give you these type of insights that you want especially because they want your business to put ads on Facebook. I have a course on Customer Psychographics in The Business of At Home Business at http://boahb.com.