Reset your Sales Process and Grow your Business with Sam Wakefield episode artwork

EPISODE · Jun 5, 2026 · 33 MIN

Reset your Sales Process and Grow your Business with Sam Wakefield

from Built to Grow: The Small Business Playbook · host Ryan Naylor

In this episode, Ryan sits down with sales expert and Close It Now founder Sam Wakefield to discuss one of the biggest missed opportunities in business growth: prospecting and referrals.Sam shares what he would do if he only had $5,000 left to grow a business, why most companies spend too much time focused on marketing and not enough time on proactive outreach, and the simple sales habits that can dramatically increase revenue without increasing ad spend.They dive into:• Why prospecting should be a founder's top priority• The referral strategies most businesses completely overlook• How to ask for reviews and referrals without feeling pushy• The psychology behind messaging that attracts customers• Why people buy based on emotion, not features• The importance of creating a service-first culture• How the first five minutes of a sales conversation can determine the outcomeWhether you're a home service business, entrepreneur, or sales leader, this conversation is packed with practical tactics you can implement immediately to generate more referrals, build trust, and close more business.Listen now and learn how small changes in your sales process can create massive results.Follow Sam on IG: https://www.instagram.com/therealcloseitnow/Follow Ryan on IG: https://www.instagram.com/ryan.nylr/Follow our Podcast on IG: https://www.instagram.com/built.to.grow.podcast/Learn more about AvaHR and get a free trial of our ATS: www.avahr.comWatch the live Interviews on YouTube: https://www.youtube.com/@avahrsoftware

In this episode, Ryan sits down with sales expert and Close It Now founder Sam Wakefield to discuss one of the biggest missed opportunities in business growth: prospecting and referrals. Sam shares what he would do if he only had $5,000 left to grow a business, why most companies spend too much time focused on marketing and not enough time on proactive outreach, and the simple sales habits that can dramatically increase revenue without increasing ad spend. They dive into: • Why prospecting sh...

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Reset your Sales Process and Grow your Business with Sam Wakefield

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This episode is 33 minutes long.

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This episode was published on June 5, 2026.

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In this episode, Ryan sits down with sales expert and Close It Now founder Sam Wakefield to discuss one of the biggest missed opportunities in business growth: prospecting and referrals.Sam shares what he would do if he only had $5,000 left to grow...

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