Reshaping Australian rum, with Brix Rum’s James Christopher

James Christopher of Sydney’s Brix Rum is with us again this episode, following his previous appearance back in Season Two. It was very early days for Brix when we last spoke in 2018, at which time the company was relying on imported spirit for the dark rums in its range. Brix has now come to market with a new core range of rums fully produced here in Australia, which have superseded the imported product, in beautiful packaging designed by podcast sponsor, Co-Partnership. It seemed a pivotal time to sit down with James for a chat about the intervening years, and some of the exciting developments at Brix – and in the Australian rum category generally – as the company enters a new phase. Click here to open episode in your podcast player.