Reshaping From Commodity Into Collaborative Sale

If you're in an industry where buyers are shopping you on price, you're not alone. Even if what you sell is like what a buyer can get somewhere else, it doesn't mean you should revert to discounts and concessions to make the deal. To learn how to reshape our products and services from a commodity into a collaborative sales process, we sat down with Brian Harvey, southwest sales leader with Marsh McLennan Agency and former Coastguardsman. He showed us how to reposition ourselves in the market and change buyer perception, and it's all in this week's Bulletproof Selling podcast