EPISODE · Apr 27, 2026 · 41 MIN
Resilience isn't a rebrand. It's what sustainability always was.
from Two Steps Forward — Sustainability Meets Business Reality · host Joel Makower and Solitaire Townsend
The word "resilience" is everywhere right now. Which probably means it's already in trouble.In our latest Two Steps Forward episode, Soli and Joel and pulled on this thread — and found something worth sharing: resilience isn't a rebrand for sustainability. It's what sustainability always was, just dressed in language that the C-suite might finally recognize.
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Resilience isn't a rebrand. It's what sustainability always was.
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