Resilience through strategic digital transformation: a discussion with SGBL’s Sleiman Louis Maaraoui

Episode 66 of Banking Reinvented shares the story of Société Générale de Banque au Liban (SGBL), a Lebanon-based bank that has been successfully navigating an unprecedented economic crisis through strategic digital transformation.Host Tim Rutten is joined by Sleiman Louis Marouii, Deputy General Manager at SGBL, for an in-depth discussion about how implementing a digital banking platform on top of an existing legacy core allowed SGBL to weather financial turbulence and remain relevant to its customers across the region.Tune in to hear more about adapting a customer-centric approach to banking, prioritizing financial inclusion for younger generations, and seizing the opportunity that AI presents.–Curious to find out more about customer-centric banking? Follow us on LinkedIn:-> Backbase-> Jouk Pleiter-> Tim Rutten-> Sleiman Louis Marouii-> SGBLStep into the future of finance -> Check out our content hubTimestamps(00:00) – Welcome to the “Banking Reinvented” podcast(01:09) – Introduction to Sleiman and SGBL(04:30) – Navigating the financial crisis in Lebanon(09:53) – Modernizing a digital infrastructure(11:52) – Simultaneous core migration and digital transformation(14:43) – Implementing a platform on top of an existing legacy core(17:47) – Co-innovating on a digital banking platform(22:03) – Appealing to unbanked younger generations(24:24) – Competing against neobanks(27:08) – Dealing with complications and delays(31:15) – Future outlook for SGBL(32:42) – SGBL’s approach to AI adoption(35:15) – Key takeaways(36:47) – Final words and episode wrap-up