Resisting Predictability, Embracing Entrepreneurship with Jeff Peterson of Geneva Supply AND Interstate Music

If entrepreneurs are known for marching to a different beat, then Jeff Peterson is an improvisational maestro. DT fans may remember Jason's conversation with the CEO of Geneva Supply in episode 21, in which the two discussed growing and expanding that company's footprint. And did he ever! Just as that business started to get predictable, Jeff stumbled upon his next entrepreneurial challenge: Interstate Music. The opportunity to turn around a 75-year-old music retailer proved irresistible, and Jeff went all in — even though the company languished in bankruptcy and the world paused for a pandemic. He applied his extensive e-com knowledge and a lifelong affinity for live music to a new entrepreneurial challenge and has never once regretted taking on that challenge. While the purchase agreement included Interstate Music Supply's catalog of intellectual property, Jeff astutely excluded the company's physical inventory and brick-and-mortar footprint: The revamp opened Interstate up to new avenues for attracting customers and building brand loyalty. "There's big competitors out there that have been doing e-commerce music for a long time and doing it really well," he says. "However, they're not selling to Amazon, they're not helping a manufacturer sell on a different platform in a different way. So that's our niche to them."  CONNECT WITH JASON LinkedIn CONNECT WITH JEFF LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry.