Responsible Customer Journey Mapping

from Neil Wilkins Podcast · host Neil Wilkins

"Analyse consumer touch-points through a responsible marketing lens"This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events

Episode metadata supplied by the publisher feed · Published Jul 18, 2025

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Responsible Customer Journey Mapping

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