Responsible Innovation that Creates Value on Purpose

Almost 95 percent of new products fail. Too often, they are created for a new income stream or to meet an idealized market, without being intimately connected to the needs and wants of the intended customer. A better way forward in the emerging “human-to-human” era? Find people for whom you can solve problems and get to know them deeply. Only then, using design thinking principles, can you innovate responsibly, and on purpose, in a way that deeply satisfies who you are out to serve.Working on Purpose is broadcast live Tuesdays at 6PM ET.Working on Purpose TV Show is viewed on Talk 4 TV (www.talk4tv.com).Working on Purpose Radio Show is broadcast on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Working on Purpose Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support.