Restaurant Marketing in 2026 — The Good, The Bad, and The Influencing

On today’s episode of Eat. Talk. Repeat.What makes a food influencer credible—and who gets to decide?This week on Eat. Talk. Repeat., John Curtas sits down with Chef Jeffrey Weiss and Phil Zing to dig into the messy world of restaurant marketing, PR, and influencer culture. They break down what actually makes an influencer valuable, how viral food content translates into real business, the ethics of comped meals and transparency, and whether awards and engagement really mean anything.Plus, they get into chef recommendations, consumer expectations, influencer pet peeves, and why integrity still matters when your dining recommendations can influence where people spend their money.Listen in for a candid conversation about the good, the bad, and the increasingly complicated world of food influencers.👉 Visit EatTalkRepeat.com for updates, events, and the newsletter👉 Got a food take or hate mail? [email protected] for more Vegas food talk & behind-the-scenes flavor:X/Twitter: @EatTalkRepeat | @EatingLasVegas | @AshTheAttorneyInstagram: @EatTalkRepeatLV | @JohnCurtas | @AshTheAttorneyChapters02:26 Introduction05:30 The Evolution of Restaurant Marketing08:24 Understanding Marketing Strategies11:23 The Role of Public Relations14:26 The Impact of Influencers17:29 Credibility and Authority in Influencing23:36 Defining Good Influencers26:25 Conclusion and Key Takeaways32:43 The Impact of Viral Food Content35:00 Measuring Success: Likes vs. Business38:12 The Role of Influencers in Restaurant Marketing41:41 Trends and Their Influence on Engagement44:15 The Value of Awards in the Restaurant Industry48:08 The Ethics of Influencer Marketing51:38 Comp Meals and Transparency in Influencer Relationships58:46 The Credibility of Influencers01:02:26 Consumer Advocacy in Dining01:04:25 Chefs and Their Recommendations01:06:19 Dining Preferences and Overrated Restaurants01:10:25 Pet Peeves in the Culinary World01:14:24 Influencer Entitlement and ProfessionalismKeywordsrestaurant marketing, influencers, public relations, social media, marketing strategies, credibility, authority, restaurant industry, Las Vegas, food critics influencer marketing, restaurant success, social media engagement, food content, restaurant awards, ethics in marketing, viral videos, ROI in marketing, trends in food, restaurant industry insights influencers, credibility, dining, consumer advocacy, chefs, recommendations, pet peeves, culinary world, social media, restaurant reviews