EPISODE · Aug 26, 2026 · 21 MIN
Results Matter. How To Grow Your Business.
from Equal Matters · host Rob Hunter
Small business owners I know are all struggling. “It’s harder to get the word out,” I’ve heard numerous times. Makes sense. We’re constantly bombarded with ads. The ad noise is less impactful than ever. Dave noticed a shift last year. What worked to get people in the door was no longer yielding results. Dave isn’t here to be the number one auto shop in Arizona. He’s here to redefine the auto repair industry. An industry where seventy to eighty percent don’t trust. So we rewrote the formula. And he’s seeing the results. First, we got exceptionally clear on his shop’s high standards. Then, we discovered our theme and consistently posted new videos and podcasts on YouTube. We experimented. Found fun grooves and created. Consistency and passion helped us find wrinkles. A podcast episode on the F150 transmission. Thirty-plus thousand views signaled interest. We planned two more videos. Combined, those videos reached over two- hundred-thousand. Within three weeks, nine F150s were parked at Tri City Transmission & Auto Repair. As business owners and leaders, there are four things going against us. Prices are high, and people are more discerning about buying. Uncertainty has become contagious. Standards are lower. And trust in everything has been eroded. Business, government, and leadership. Seventy to eighty percent of people do not trust the auto repair industry. We, as consumers, are hunting for the highest standards and go beyond ads to find them. Watching Dave and the Tri City team educate makes it clear they are an exception to the rule. They have raised the standards through transparency in auto repair. That’s why those F150s are there. This formula is how to stand apart and attract clients. Perfect clients are searching beyond ads. Willing to binge three videos in forty-two minutes. And pay you as the Standard Bearer. This podcast is about growing your business with The Standard Bearer Formula. Clear Standards Theme Consistency Media Channel If you are looking for results like this, I invite you to send me a message on Telegram here (preferred) or schedule a 15-minute intro call. I work with Standard Bearers to get clear messaging, enhance media channels, and stay consistent to grow their business. I’m Rob Hunter. Cheers.
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Results Matter. How To Grow Your Business.
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