EPISODE · Jun 19, 2025 · 7 MIN
Resumé Cannes dag 5: Tom Beckman om idéer som överlever i djungeln och inte på zoo
from Resumé Debrief
PR-juryns ordförande i Cannes Lions är svenske Tom Beckman, global kreativ chef på Weber Shandwick. Nu berättar han om varför han och juryn letade efter idéer som funkar i djungeln och inte på zoo. Vad han menar med det? Det får du veta i den dagliga Cannespodden som görs av reklamveteranen Pia Grahn på uppdrag av Resumé. Medverkande: Pia Grahn, Tom Beckman.
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Resumé Cannes dag 5: Tom Beckman om idéer som överlever i djungeln och inte på zoo
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