Resumé Cannes dag 5: Tom Beckman om idéer som överlever i djungeln och inte på zoo

PR-juryns ordförande i Cannes Lions är svenske Tom Beckman, global kreativ chef på Weber Shandwick.  Nu berättar han om varför han och juryn letade efter idéer som funkar i djungeln och inte på zoo. Vad han menar med det? Det får du veta i den dagliga Cannespodden som görs av reklamveteranen Pia Grahn på uppdrag av Resumé. Medverkande: Pia Grahn, Tom Beckman.

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This episode is 7 minutes long.

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This episode was published on June 19, 2025.

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