Resumen de Return on Influence de Mark W. Schaefer

from Podcasts Al Estilo · host Tony Sanchez

En las últimas décadas, la investigación ha eliminado la mayoría de las conjeturas sobre la influencia. A mediados del siglo XX se decía que la influencia emergía en dos pasos: primero los líderes de opinión filtraban la información entre los medios de masas y el ciudadano ordinario y, posteriormente, era el contacto entre este y la “élite influyente” lo que le ayudaba a formarse una opinión y tomar decisiones

Episode metadata supplied by the publisher feed · Published Oct 3, 2021

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Resumen de Return on Influence de Mark W. Schaefer

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