Resumés bästa varumärkesbråk

I veckans avsnitt: ✔ Powers och Elgigantens priskrig på Kungsgatan i Stockholm. ✔ Så triggade Oatly fram en helt ny marknadsföringsstrategi hos konkurrenten. ✔ Jaguar åt upp och Mercedes hönor. ✔ Därför går burgarbråket hem hos folket. ✔ Apples och Microsofts käbbel gav boost till båda sidor. ✔ Varumärkesbråken vi önskar oss – här är branscherna som skulle gynnas av mer gnabb. ✔ Hur framgångsrikt är bråk ur marknadsföringsperspektiv?Medverkande: Amanda Törner, Samuel Eriksson och Madeleine Nilsson. Producent: Julia Siwertz. Ansvarig utgivare: Andreas Rågsjö Thorell. Podden görs av: Resumé och Bonnier News.

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Resumés bästa varumärkesbråk

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