Retail Best Practices with Teresa Wessling (Georgetown Tobacco, Washington, D.C.) | Deep Cuts Live, Episode #160

In this episode of Deep Cuts Live, I’m joined by Teresa Wessling, a seasoned tobacconist at Georgetown Tobacco, one of the longest-running specialty tobacco stores in Washington, D.C. We dive into what it truly means to be a modern tobacconist—balancing tradition, education, customer experience, and retail best practices in a highly regulated and fast-evolving market. Teresa shares firsthand insight into building long-term customer relationships, maintaining a strong humidor program, and what makes a brick-and-mortar tobacco shop thrive in a city like D.C. This episode is especially valuable for cigar retailers, shop managers, and aspiring tobacconists, as well as anyone curious about the human side of premium cigar retail. 🔥 In this episode, we cover: • Best practices for premium cigar retail • The role of a professional tobacconist • Customer education & relationship building • Running a specialty tobacco shop in Washington, D.C. • Lessons from one of the country’s longest-standing cigar retailers About Deep Cuts Live: Deep Cuts Live is an interview series exploring the business, culture, and people behind the premium cigar industry. Hosted by Antoine Reid, the show features honest, unscripted conversations with retailers, brand founders, manufacturers, and industry leaders shaping the future of cigars. 👍 Enjoyed the episode? Like, subscribe, and comment with your biggest takeaway—it helps more people discover the channel. 🔔 New episodes drop regularly. Turn on notifications so you don’t miss the next conversation. 📌 Follow & Connect: Instagram: @editor.reid Website: https://deepcutslive.com