Retail Glow-Up: Reinventing the In-Store Experience with Logitech & Response Marketing

In this episode of Color Bar, we're joined by Carolyn Walker, CEO of Response Marketing, and Irma Sandoval, Head of Channel Marketing at Logitech, for a conversation that’s all about the retail glow-up. The duo takes us behind the scenes of a transformational moment with Best Buy, where a decade-long evolution in category management led to a powerful in-store reinvention. Irma shares Logitech’s three guiding pillars—Invite, Inspire, Irresistible—and how they aim to elevate the brand to icon status. We unpack what’s working (and what’s not) in modern in-store engagement, including a candid look at QR codes and why marketers need to think beyond the scan. Plus, hear what created a line-around-the-block moment at the flagship Micro Center store in Silicon Valley. For any channel marketer or brand team looking to push creative and strategic boundaries in retail, this is a must-listen episode.