Retail Has More Data Than Ever; The Growth Gap Is Understanding Intent

Kroger is combining loyalty, purchase data, merchandising, and retail media so brands can move from impressions to measurable sales. At the same time, new research suggests many commerce sites still fail because they return products without understanding what shoppers are trying to accomplish. Domino’s is paying customers to test its redesigned ordering experience, virtual try-ons remain a low-priority feature for many shoppers, and Meta is making its ads recommendation model more efficient at enormous scale. The next retail advantage is not collecting more signals. It is turning the right signals into better decisions.