Retail Innovation, Branding & Experiential Learning | Dr. Amy Shane-Nichols on Consumer Behavior | iNNOVATION Insights | Ep. 62

Join host Dr. Eulanda Sanders on Innovation Insights for an inspiring conversation with Dr. Amy Shane-Nichols, an educator, leader, and innovator with over three decades of experience in retail, brand management, and academia. From her early career in department stores and Harley-Davidson retail leadership to her current role at the University of Wyoming, Dr. Nichols shares how her journey shaped her expertise in consumer behavior, branding, product development, and experiential learning. ⚫In this episode, you will learn about: ◾The evolution of retail and the rise of experiential shopping ◾Insights into brand identity, consumer loyalty, and symbolic expression through dress ◾The influence of technology, e-commerce, and AI in retail and branding ◾Building and mentoring strong teams with compassion and innovation ◾Her groundbreaking research on Harley-Davidson female riders and consumer subcultures ◾The importance of resilience, adaptability, and innovation for students and professionals Whether you are a designer, educator, entrepreneur, or business leader, this episode will give you practical insights into navigating change, building strong brands, and shaping the future of retail and education. ⚫Connect with Amy ◾LinkedIn: https://www.linkedin.com/in/amy-shane-nichols-phd-6723b330/ ⚫Subscribe to iNNOVATION Insights News https://www.innovation-and-insights.com/contact ⚫iNNOVATION Insights - https://www.innovation-and-insights.com/