Retail Isn’t Dead—It Just Needs Better Windows (And Stephanie Wedlund)

What if your window display could double your sales?In this episode of Heart & Soul, we’re joined by Stephanie Wedlund, founder of Stephanie Wedlund Creative, a visual merchandising expert who left a 9–5 at Maurice’s corporate office (overseeing 900+ stores!) to build a business aligned with her family, creativity, and purpose.Stephanie shares her story of entrepreneurship, motherhood, and finding clarity in a creative career full of possibilities—from graphic design and shop layouts to wallpaper design and brand consulting. This is a must-listen for retailers, creatives, and women in transition, looking for fresh inspiration and practical guidance.🔑 What You’ll Learn:What visual merchandising is and how it helps drive salesHow to build a retail experience that customers rememberWhy scent, signage, and sound matter just as much as productsBalancing business and babies as a creative entrepreneurHow to niche down when you’re multi-talented and multi-passionateTips for brick-and-mortar stores that want to stand out⏱️ Episode Chapters:0:00 – Meet Stephanie Wedland4:55 – From Maurice’s to Making the Leap8:40 – Finding Focus as a Multi-Passionate Creative13:44 – Visual Merchandising Tips for Retailers19:10 – Why Brick & Mortar Still Matters22:23 – The Power of Sensory Branding27:01 – How to Work With Stephanie29:04 – Balancing Business and Motherhood📦 Free Resource for Retailers:Download Stephanie’s guide:🪟 5 Don’ts to Do’s: The Window Display EditionGet simple, actionable tips for turning your storefront into a sales-driving experience.👉http://www.stephaniewedlundcreative.com/freeguide 👋 Connect with StephanieWebsite: http://www.stephaniewedlundcreative.com Instagram: https://www.instagram.com/stephaniewedlundcreative/ -----All Heart & Soul's Details:Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.heartandsoulmastermind.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the mastermind program:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.heartandsoulmastermind.com/heartsoul⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Say hi to Mariah on Instagram: ⁠⁠⁠⁠@mariahmckechnieSay hi to Monique on Instagram: ⁠⁠⁠⁠@moniqueforcierLeave a review on the Apple Podcast app and the Spotify app: ⭐️⭐️⭐️⭐️⭐️