Retail Lessons from a Brand That’s Done It Right: Neo Naturelle

Send us Fan MailIn this episode of Selling on Giants, we sit down with Marina Mushlovina and Nila Cook, founders of Neo Naturelle, to unpack how they turned a personal skincare need into an award-winning brand.Neo Naturelle focuses on women experiencing hormonal changes like perimenopause and menopause—an often overlooked market. Built on their backgrounds in chemistry and food science, the founders created products rooted in real needs, validated through direct customer feedback.The conversation dives into:- Building a brand from scratch — starting online, then pivoting into retail post-COVID- Finding and owning a niche — serving women 40+ with hormone-focused skincare- Changing the narrative around aging — positioning it as something to embrace, not fight- Retail expansion lessons — from consignment strategies to navigating large retailer risks- Bootstrapping growth — using customer interaction and grassroots efforts to refine products and messaging- What actually drives retail success — strong margins, storytelling, and ongoing in-store supportThey also open up about the realities of entrepreneurship—self-doubt, financial risk, and the importance of resilience—while sharing how awards and customer testimonials helped validate their journey.If you're building a brand or considering retail expansion, this episode is packed with practical insights on how to grow sustainably while staying true to your mission.Learn More: https://neonaturelle.com/Instagram: https://www.instagram.com/neonaturelle/Facebook: https://www.facebook.com/neonaturellecosmetics/LinkedIn: https://www.linkedin.com/company/neonaturelle/