Retail Market: How to succeed in supplying supermarkets

Ready to sell your farm produce directly to retail stores? This episode explores key considerations for farmers when supplying to the retail market.Farmers should be prepared to meet strict quality, consistency, and delivery standards. Local retail stores also look for proper storage facilities and good production practices.In this episode, Western Cape fruit grower Trevor Abrahams shares essential tips and advice on how to successfully pitch to nearby retailers, basic requirements, and guidelines.