Retail Media with Alice Anson on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alice Anson, who is the Director of Digital Media at Nectar360.Alice is also an IAB UK board member and her impressive experience includes Head of Digital Partnerships at Eurostar, negotiating global contracts at The Body Shop, trading and marketing at lastminute.com and direct management at Amazon.Here are some of the topics we discussed in this episode.Within retail media, which word is the most important? Retail or media?Advertising in the aisle Retail media networks and walled gardensDelving into the data and building an IPBalancing the needs of the shopper and the advertiserThe right message at the right time with the customer at the heartManaging stakeholder expectationsTargeting the right consumer with your brand Above the line campaigns within retail mediaConnected stores and bringing screens and apps together to infuse data cuesHow data powers the store experience The power aisleModelling customers and purchasing decisionsHow AI is integrated into the retail media networkAudience building and media planningUnlocking measurement and the ambition for real time programmatically serviced results The weather and responding to real time cuesTransparency and standards within measurement About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected] is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.