Retail Media’s Future, Agentic Shopping, and the AI Disruption Ahead | Kiri Masters, Retail Media Industry Analyst

Kiri Masters, founder of Bobsled Marketing and Retail Media Breakfast Club, joins the Retailgentic Podcast to unpack the future of retail media. We cover the economic drivers of onsite and offsite ads, why loyalty programs could be a hidden moat in the age of AI, and how agentic shopping may challenge even the biggest players.Timestamps:00:00 – Intro & Welcome01:30 – Kiri’s path from banking to launching Bobsled Marketing06:40 – Selling the agency and life after acquisition11:05 – The launch of Retail Media Breakfast Club14:20 – Economic foundations of retail media (onsite, offsite, trade)20:55 – The threat of agentic shopping to retail media networks28:15 – Walmart vs. Amazon: Two strategies for AI agents34:00 – Loyalty programs as a competitive advantage38:45 – The future of retail media in an AI-driven world43:20 – Where to find Kiri Masters & Retail Media Breakfast Club🧠 Want to stay ahead in AI commerce? Subscribe and follow along: 📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.