Retail Readiness Round: Alysa Seeland, Founder of Fond Bone Broth

Send us Fan MailEvery great retail brand starts with a story.In this Retail Readiness Round, Alysa Seeland, founder of Fond Bone Broth, shares the deeply personal experience that inspired her business. After facing a serious postpartum health crisis, Alysa discovered the healing power of bone broth and turned that journey into a mission-driven brand that's helping consumers nourish themselves with real food.Her story is a powerful reminder that the strongest products don't begin with a business plan. They begin with solving a real problem.If you're building a product-based business, ask yourself: What problem does your product solve, and why are you the right person to solve it? Buyers and consumers connect with brands that have purpose, authenticity, and a compelling story.Follow Shelf Talks for more Retail Readiness Rounds featuring successful founders sharing the lessons behind building brands that earn a place on retail shelves.Listen to the full episode released July 13th 2026 Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book