EPISODE · Jul 8, 2026 · 3 MIN
Retail Readiness Round: Belle Robinson on Winning at Retail Beyond the Pitch
from Shelf Talks · host Roberta Townes
Send us Fan MailGetting your product onto a retailer's shelf is only the beginning.In this Retail Readiness Round, Belle Robinson, founder of ROXII Supercube, shares three quick but powerful lessons every product founder should hear before pursuing retail.You'll learn:• Why you need to know exactly where your product belongs before pitching.• The biggest mistake founders make after getting into stores.• Why pop-ups and product demos can turn curious shoppers into loyal customers.• The one retail metric every emerging brand should track to measure success.If you're preparing to pitch retailers or looking to grow once you're on shelf, this short episode is packed with practical retail advice you can apply immediately.Subscribe to Shelf Talks for weekly conversations with female founders who are building successful retail brands and the lessons that can help you do the same.Listen to the full episode released Monday July 6th. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
What this episode covers
Send us Fan Mail Getting your product onto a retailer's shelf is only the beginning. In this Retail Readiness Round, Belle Robinson, founder of ROXII Supercube, shares three quick but powerful lessons every product founder should hear before pursuing retail. You'll learn: • Why you need to know exactly where your product belongs before pitching. • The biggest mistake founders make after getting into stores. • Why pop-ups and product demos can turn curious shoppers into loyal customers. • The ...
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Retail Readiness Round: Belle Robinson on Winning at Retail Beyond the Pitch
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