RetailCraft 22 - "Circuitboards and Sofas" - Guy Magrath of RS Components and Graham Wilson of Sofology

Tales of transformation in the studio today. First up a conversation with Guy Magrath, recently Chief Digital Officer at Electrocomponents PLC (better known in the UK as the owners of RS Components, purveyors os millions of plugs, bulbs, suppliers for makers and menders around the world). Guy talks us through many years of change and progress at this global, complex business, culminating in his 5 steps that are very persuasive indeed. Along the way we pay tribute to the makers of the world, and a moving example is that of Ben Ryan who set out to create a new type of prosthetic arm for his 10-day old son. You can read Ben's story here: https://uk.rs-online.com/web/generalDisplay.html?id=fortheinspired/customer-ambionics and see the video story here: https://www.youtube.com/watch?v=UOBVuy2FxoA Graham Wilson joins us from Sofology, the specialist sellers of Sofas. Selling sofas at the best of times can be a challenge, with lead times, checking colour and seating options, envisioning the sofas in your own home... Graham takes us through some of the digital innovations underway that are enhancing the selling and service propositions and giving the stores a dynamic role during the lockdown(s).   Our thanks to Chris for giving us so much time, and we'll pick up with him again post-Christmas to see how the peak-upon-peak of trading turned out.   Run time: 55 minutes INFORMATION: Guy Magrath: https://www.linkedin.com/in/guy-magrath-ned/  Graham Wilson: https://www.linkedin.com/in/graham-wilson-b854594/  Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/ Recorded remotely and at Spiritland Studios, UK. Episode photo credit: Ian Jindal.