RetailCraft 26 - ”Let‘s get comfy” - Constanze Freienstein of Lands‘ End

In the digital studio for this episode we followed the path of comfortable word-at-home wear to one of the original pioneers of relaxed clothing - none other than Lands' End, with their strapline of "Let's get comfy". Initially visible in the UK via their catalogues and direct to consumer advertising, we hear from Constanze Freienstein, Managing Director, Europe, about the digital growth of the brand. We touch upon product development via sustainability, cashmere, social engagement and the 'comfort fund' - how the whole team work for inclusion and social good. You can see more about Lands' End's sustainability approach here: https://www.landsend.co.uk/Resources/co/Sustainability.html Constanze was recently interviewed by Chloe Rigby on InternetRetailing (https://internetretailing.net/interviews/interview-how-lands-end-helped-customers-get-comfy-online-in-a-challenging-year) and there's a case study on Lands' End in the 2021 RetailX European Top1000 (https://internetretailing.net/top500-reports/annual-reports/the-2021-retailx-europe-top1000)   Run time: 34 minutes INFORMATION: Constanze Freienstein: https://www.linkedin.com/in/constanze-freienstein-6194752/  Ian Jindal: www.linkedin.com/in/ianjindal/  and www.twitter.com/ianjindal  Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/  Recorded remotely and at Spiritland Studios, UK. Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )