RetailCraft 34 - ”Phenotype” - Andy Jayes of Fenwicks

Andy Jayes is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores... along with covering the gamut of digital - from product and merchandising, via operations and development - to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain. There's so much to follow here - his journey from chef to chief, the positioning of Fenwicks and the sources of distinctiveness, the role of Digital Director, and how digital can transform a last-century business while retaining and using its DNA... As a result we just dived straight into the middle! If you're not already familiar with Fenwicks then do check out their website (https://www.fenwick.co.uk/) to see the range of products and something of their history on Wikipedia (https://en.wikipedia.org/wiki/Fenwick_(department_store)) or in their own words (https://www.fenwick.co.uk/our-story.html). --  All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts Run time: 30 minutes INFORMATION: Andy Jayes: https://www.linkedin.com/in/andrew-jayes-14307821/   Ian Jindal: www.linkedin.com/in/ianjindal/  and www.twitter.com/ianjindal    Recorded and engineered at Spiritland Studios, UK. Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )