RetailCraft 40 - MyWardrobeHQ and Look Fabulous Forever

Two fresh angles that speak to the developments in multichannel retail - changes in formats, product, audience engagement and business models. Our first guest, Charlotte Fairbairn, talks us through the model of MyWardrobeHQ, the luxury-rental-subscription-white-label genre-defying multi-hyphenate business that's carving a new path for fashion brands in the re-commerce, circular economy. We learn from Charlotte some of the operational and business challenges they've overcome in their journey, as well as some choice insights on what it takes to create circular commerce with your customer. Janis Thomas of Look Fabulous Forever gives us a new look on cosmetics as she explains the brand's genesis, founded for the specific needs of older skins. We hear how a start-from-scratch tale of needs analysis, product development and market creation started with the founder, along with how the business grows its base. Along the way we delve into Janis' career and learn that nothing's new in the world of subscription commerce (or rather, that she was pioneering approaches way before we were reporting on them!). This recording is also a welcome to the studio to Georgia Scott, my co-host from Adobe. Georgia settled immediately into the studio and we'll do a 'behind the scenes' chat with Georgia over the summer, including perhaps that our first event partnership was over a decade ago at the British Embassy in Paris...  Welcome Georgia to the series! --  Run time: 52 minutes INFORMATION: [ 🖥️ ] MyWardrobeHQ: https://www.mywardrobehq.com/  Look Fabulous Forever: https://www.lookfabulousforever.com/  [ 👨‍👧 ] Charlotte Fairbairn: https://www.linkedin.com/in/charlottelingmba/  Janis Thomas: https://www.linkedin.com/in/janisthomas/  Georgia Scott: https://www.linkedin.com/in/georgiajones1/  Ian Jindal: www.linkedin.com/in/ianjindal/   and www.twitter.com/ianjindal    [ 🎙️📷 ] Recorded and engineered at Spiritland Studios, UK. Episode photo credit: Ian Jindal ( www.instagram.com/ianjindal )