Retailers Look to the Middle East and Africa

Retailers such as Wal-Mart are moving into Africa and the Middle East. Cedric Bra, retailing analyst at Euromonitor International, discusses the reasons Africa and the Middle East make such an attractive destination for foreign investors. The region recovered quickly from the global recession, and sales growth for the Middle East and Africa reached 4% in 2011, making it the fastest growing region for retailing in the world. Bra states that for any global retailer, setting up a strategy in the region will be the key to long-term growth.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.