Retailers Take Charge Amidst Soft Drinks Fragmentation

Who controls the consumer conversation? Once dominated by a few major brands and categories, the global soft drinks industry has seen a steady fragmentation in both consumer spending and consumer attention. With so much choice, however, comes growing demand for a guiding hand in beverage choices, a role more and more retailers and foodservice operators are happy to play. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.