Retail’s New Playbook: From Netflix to Psychographics

Everyone’s watching retail performance — but the real question is what’s actually driving it right now?It’s no longer just about demographics and rent growth. The new retail catalysts are coming from unexpected places: billion-dollar media campuses, university expansions, cultural shifts, and even local politics shaping where retailers plant their flag.In this episode, Chris Ressa and Karly Iacono unpack how:✅ Experiential anchors like Netflix, Disney, and Universal are redefining trade areas.✅ Local government & labor markets are quietly filtering which cities win investment.✅ Psychographics — not demographics — are predicting who spends, and why.✅ Retail KPIs are shifting from sales per square foot to stories per square foot.From Nashville to Austin to Atlanta, we break down why the new retail map is built on experience gravity and emotional connection, not just population density.🎧 Watch or listen now — and see how the best retailers are winning through connection over convenience.#RetailRealEstate #CRE #RetailTrends #CommercialRealEstate #InvestmentProperties #NetLease #RetailStrategy #Podcast #KarlyIacono #ChrisRessaWarning-IRS Circular 230 Disclosure: CBRE and its affiliates do not provide tax advice and nothing contained herein should be construed to be tax advice. Please be advised that any discussion of U.S. tax matters contained herein is not intended or written to be used, and cannot be used, by the recipient of any Information for the purpose of avoiding U.S. tax-related penalties; and was written to support the promotion or marketing of the transaction or other matters addressed herein. Accordingly, any recipient of this video should seek advice based on your particular circumstances from an independent tax advisor. You also agree that the information herein down not constitute legal or other professional advice and you should obtain legal advice from a qualified attorney licensed in your state. The opinions contained in this video are those of Karly Iacono and may not represent those of CBRE. All content is for educational purposes only. The following content may contain the trade names or trademarks of various third parties, and if so, any such use is solely for illustrative purposes only. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and CBRE or Karly Iacono.