Retail’s Tough Reality: Lessons from Joann’s Closure

Cait Lamberton, Marketing Professor at the Wharton School, discusses the closure of Joann Stores and the broader challenges facing brick-and-mortar retailers. She examines the impact of bankruptcy, shifting consumer behaviors, and the rise of e-commerce, shedding light on why traditional retailers struggle to survive in today’s market. Hosted on Acast. See acast.com/privacy for more information.