Retain customers for life with a personalization strategy.

from Becoming a Trusted Voice · host askmikegonzalez.com

Your customers want the brands they love to understand what they want, what they're interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy. "Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."

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This episode is 18 minutes long.

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This episode was published on February 6, 2020.

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