Retargeting Masterclass: From Angry Birds to AI Ads

What this episode covers

Retargeting isn’t a tactic anymore—it’s a must-have.In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement strategies in 2025 and beyond.From redefining the inactive window (spoiler: 14 days might be your sweet spot) to testing icon changes for organic lift, this episode covers practical, measurable ways to stop wasting ad spend and bring lapsed players back.🎯 Learn how Rovio segments audiences for high-LTV recovery, how Bigabid enables retargeting on iOS again, and how both teams use creative refreshes, A/B testing, and incrementality measurement to drive results across the game lifecycle.Kentaro Sugiura, Rovio:https://www.linkedin.com/in/kentarosugiura/Rovio: https://www.rovio.com Nick Blake, Bigabid:https://www.linkedin.com/in/nickdblake/ Bigabidhttps://www.bigabid.com #Retargeting #MobileGames #UserAcquisition #GameMarketing #Bigabid #Rovio #PocketGamer #Incrementality #CreativeTesting #GameGrowth #LTV #PerformanceMarketing

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Frequently Asked Questions

How long is this episode of PocketGamer.biz Podcast?

This episode is 36 minutes long.

When was this PocketGamer.biz Podcast episode published?

This episode was published on January 6, 2026.

What is this episode about?

Retargeting isn’t a tactic anymore—it’s a must-have.In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement...

Can I download this PocketGamer.biz Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.