EPISODE · Jul 9, 2020 · 53 MIN
Retargeting Tips
from Getting Granular · host Steve Kroll, Granular, Jordon Meyer
Retargeting vs. remarketing (0:42)What exactly is retargeting (2:00)What is going on behind the scenes to allow it to happen (2:30)How the retargeting audience list is created (4:23)What is frequency capping and why you shouldn’t ignore it (7:20)Granular’s retargeting best practices (9:37)What are the types of retargeting ads we use (14:19)Compare and contrast third-party platforms vs. setting up natively (19:16)How Granular incorporates retargeting w/ Google Search (25:29)Share some advanced tactics YouTube (29:19)How to use engagement retargeting on social platforms (28:52)How to utilize landing page customizations with retargeting (35:23)Myths of retargeting (39:40)
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What this episode covers
Join Jordon & Steve as they talk about some of the advanced retargeting tactics that Granular uses. They’ll cover the basics and then get a little technical. They also confirm and bust a few myths and might even deem a few plausible - like are advertisers listening to you talk on or near your phone? Maybe you use retargeting regularly, know about it in theory, or maybe you just feel like you are being followed around by ads. In any case, you’ll want to tune in to hear how the experts at Granular incorporate this strategy for our clients.
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Retargeting Tips
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