EPISODE · Aug 3, 2026 · 4 MIN
Retention and lifecycle as growth levers: a CMO playbook
from Leaders Insights — Marketing · host Leaders Insights
Acquiring new customers costs four to seven times more than keeping existing ones, yet most marketing budgets still skew heavily toward acquisition. This playbook walks through how to restructure your growth strategy around lifecycle stages, where the real margin lives.
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Retention and lifecycle as growth levers: a CMO playbook
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This episode is 4 minutes long.
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This episode was published on August 3, 2026.
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