EPISODE · Aug 9, 2026 · 4 MIN
Retention as a growth engine: the mechanics CMOs need to master
from Leaders Insights — Marketing · host Leaders Insights
Most marketing budgets are still weighted toward acquisition, yet the economics of retention compound far more reliably over time. This article breaks down how lifecycle thinking actually works in practice, and where CMOs tend to miscalculate it.
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Retention as a growth engine: the mechanics CMOs need to master
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