Retention.com Founder on 'Email Laundering'

Adam Robinson is a former Lehman Brothers financier who in 2012 founded and later sold an email marketing company. Among the company's features was "identity resolution" — the ability to locate folks' email addresses. 

That identity technology is the basis of Retention.com, which he launched in 2019. The firm can link anonymous website visitors to their email addresses. The website  can then email those folks, soliciting their business. Robinson calls the process "email laundering."

In this conversation, he addresses privacy rules, spam concerns, and acquiring the Retention.com domain. 

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6pIQ

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******

The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com