Retention Intention

Are you pouring precious resources into a leaky bucket? In this episode of The Strategic Health Check, host Jose Gaign confronts the biggest crisis in fundraising: Donor Retention.With the average UK health charity losing 60% of its donors annually, the cost is financial and psychological. Jose breaks down the anatomy of donor loss, explains the concept of "loss aversion," and reveals why the First 90 Days are your golden ticket to sustainable growth.Tune in to learn:Why 80% of first-time donors never give again.The 5 real reasons donors leave (it’s not "fatigue").How to boost retention from 20% to 60% by securing a second gift.Homework: Why you must "mystery shop" your own donation process today.Resources:Download the Free Guide: "First 90-Day Donor Journey Template" at gaignstrategic.co.uk/podcast.Book a Call: gaignstrategic.co.uk/discovery.