Retention Starts Before Day One #EPISODE13

Most fleets wait until after orientation to start thinking about retention, but by then, it’s often too late.In this episode of The Rig on Wheels Show, Kameel E. Gaines exposes the costly mistakes carriers make before the driver ever pulls their first load. From bait-and-switch recruiting tactics to lack of structure during orientation, she breaks down why turnover is often baked into the hiring process.Learn how to lead with honesty, set real expectations, and implement a retention strategy that starts the moment a driver applies.Whether you’re a small fleet owner, recruiting leader, or safety manager, this episode will challenge you to reimagine retention as a pre-load priority, not a post-hire afterthought.🎧 Plus: A breakdown of Kameel’s 3-day onboarding framework and the mindset shifts that separate high-turnover carriers from legacy fleets.