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EPISODE · Feb 16, 2021 · 19 MIN

Rethink, Revise, Rebrand.

from Resource Centre · host BFM Media

On this episode of Marketing Mojo on Resource Centre, we speak with Jwan Heah, Marketing Director at The Malaysia Book Of Records, about the company’s recent brand rejuvenation which saw it move away from being a passive brand to one that’s more marketing-centric.  See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 16, 2021

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Rethink, Revise, Rebrand.

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