Rethink your opening act with prospective donors.

SummaryIn this episode of Fridays 4 Fundraising, Kelly talks about why we need to think about donor relationships more like real-life relationships...because they ARE real-life relationships. Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive Schedule a consultation call: https://www.fromscratchfundraising.com/schedule TakeawaysAsking a stranger to donate to your nonprofit is about as nonsensical as asking a stranger to help you move or babysit your children.People need more interesting reasons to sign up for your email list beyond "get updates."We have to get people excited about our mission (WHY we exist) before we bore them with details like program updates.