Rethinking B2B Marketing: The Power of Programmatic | Brandon Lutz

Brandon Lutz, Head of Offline and New Media at Miro  In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just starting out, Lutz's practical advice on taking calculated risks and embracing bold strategies will inspire you to rethink your media mix and unlock new opportunities for growth.