Rethinking Boycotts

Here's my three part strategy based on successful economic movements. First, audit your spending. Really understand where your money goes. Second, identify three local alternatives for your most frequent purchases. Third, set realistic transition goals. Maybe start with moving 10% of your monthly spending to local businesses. Then gradually increase it. That sounds much more sustainable than a one day action. Exactly. And here's why this matters so much. Economic power isn't about grand gestures.